Data just released from web analytics firm Quantcast show that Android’s share of North American mobile web consumption was up 8.3% from January 2010, to 15.2% of total mobile web consumption for the month of February. Apple’s iPhone OS share, which so far has seemed untouchable, dropped 3.2% from January to February 2010, while the share for RIM OS (Blackberry) grew 13.2% in that period, to 9.2%.

What we don’t know is how much of the share growth for Android and RIM OS is a result of organic growth in the number of smartphone users versus iPhone users making a switch.

As Quantcast’s data showed last week, mobile web consumption is growing at a rapid rate. If the pie is getting bigger, then Apple shouldn’t have too much to worry about, even if it’s share of mobile web consumption has dropped from over 70% to just under 64% in the course of a year.

March 1, 2010 | LeeAnn Prescott |